Brands are unable to reach and engage the young adults audience
The media consumption landscape has experienced a rapid change from TV and print to distributed 24/7 omni-channel consumption.
This has created a major disconnect between brand marketing and today’s consumer behavior, and brands are missing out by using old world tactics in a new space.
20% of adults under 35 can't be reached with traditional marketing
To whom
For B2C brands to reach the most difficult target segments
For SW and gaming companies to launch and expand quickly
For NGOs to get their message across
For Projects to build their follow base and reach KPIs (Can work as a webinar as well)
How it is working
The influencer is delivering the message in a way that suits their style, which is captivating to their audience
01
Activation
02.
Logo visibility
03.
Banners
04.
Direct links
05.
Interactions
Twitch Audience
We are using direct online streaming where selected influencers seek engagement in their following
How we win
Influencers have their own following who trust their idol.
Influencers’ suggestions are just cool.
Campaign Models
You pay only on results – reach based pricing. No reach, no bill.
You will get the content and the reach, without the need for you to define it
Awarness creation for continued growth
Limited time push for immediate effect
All fees included,
cost per view maximum 3.8 cent
Why it works
Why CoGa
We can offer better rates than traditional marketing and communication channels
CoGa is a trusted partner in the segment and has created a new concept for content marketing
- Gaming content since 2014 | 3 years focus on Twitch
- We know the audience | 6 arena size live-events
- We understand the market | 100+ online-activations
Who believes
We trust that our results are significantly better than with anything you have used before. Verified by our large client base.
Sotka Consumer Refresh
Hero Story
Case Study - "Sold out"
Sotka, a traditional furniture retail chain, had problems with aging customers, rising marketing cost and declining results in the under 35-years old target group.
We planned and executed a 1-month refresh campaign through aggregated streamer campaigns that reached and engaged audience with content.
Campaign KPIs exceeded targets, brand image heightened, positive feedback from was received from consumers, and Sotka sold out new product line.